How Can Direct Mail Go Digital?

While thinking about direct mail, you might be thinking of big, colorful postcards from the local advertisement company – all ending up at the same place... the trash. Digital Mail or Video Mailers are the next big thing in the field of marketing.

The digital age is totally upon us and consumers and business owners are being hit left and right with emails, ads, and pop-ups that they have to dodge on a constant basis. So, without these distractions how do you try to reach them and provide impactful digital or video content? We go back to the basics and use direct mail again. 

Statistics tell an interesting story – it is found that 50% of customers prefer direct mail over email, and up to 80 percent say they open most direct mail – even if they consider it junk. And if we include a video into that direct mail piece, it becomes more attractive. We all know that almost all companies and marketers rely heavily on email, it feels so amazing to see some eye-catching mail in front of you especially when they rise to the world of the digital content. But the question is how does it work? An actual video screen is placed within a direct mail piece to actively connect with the recipient. InstaVizion allows you to create unique mailers complete with all in one print, audio, and video.

Read full blog: How Can Direct Mail Go Digital?

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Why Should Companies Use Video Brochures in Their Marketing Strategy?

These days, you are either winning the game of marketing, or you are missing opportunities. Are you looking for a new and effective way to market your business? As technology has been developing from each passing year so are marketing strategies. Did you know that you can use video in direct mail? Pairing them together offers you an incredible way to reach your desired audience.

Video Brochures have embedded video files within a promotional brochure which is embedded in video files, pamphlet or display. Video brochures are starting to gain attention, sparking new conversations inside the world of marketing. You can easily grab your potential client's attention by showing them your video brochures instead of telling your clients who you are.

Discover five benefits of video brochures and how they can easily transform your marketing efforts: Read full blog...

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4 Secrets of Super Successful Video Marketing in 2020

As we all know, video has emerged as the most used media for all platforms. Video marketing is the most important development in the world of marketing. Video is the most influential part of selling your product, services, or marketing your brand name. If you are preparing and planning a video marketing campaign for your video in print materials, like video folders and video brochures, it’s important to utilize the best practices.

In this article, we will discuss the top 4 secrets of super successful video marketing in 2020:

• Let Your Personality Shine Through your video: Having an informative video full of knowledge is good but it’s not always fun to see. The way of presentation is everything. Having a humorous video can be more enjoyable and easier to follow. Don’t be afraid to add jokes that showcase your company culture and character!
• Explain What to Do After Watching: Viewers should know what to do next, after watching your video. The viewer should have a clear understanding of what you can do for them and how to get started. You can use a call to action such as emailing, calling, or visiting your website for more information.
• Video Length: People have a lot going on in their mind, your video should be attractive so that it can capture their attention quickly and effectively. Try to include any important details and keep your viewers entertained in less than 5 minutes. The longer your video the fewer people will watch the whole video and therefore miss some important part such as the call to action.
• Tell A Story: Audience get attracted easily if you try to tell them a sweet-simple story rather than concentrating solely on your company, product, and mission. Stay away from a proper selling strategy which can lead to higher engagement and leave a long-lasting impression.

When done right, video marketing is a highly effective strategy. These days, videos can be embedded into anything from books to brochures and boxes. No matter which unit you choose, you will instantly capture your target market’s attention! At Instavizion, every video unit is fully customizable, inside and out, to match your branding. Showcase your business efficiently and unforgettably! 

Contact us today to learn more.

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Looking to Grab Someone’s Attention?

Break through the noise with InstaVizion video brochures - the simple, affordable solution that grabs viewers by the eyeballs and instantly gets your video into their hands.

Now, InstaVizion offers an easy, fast turnaround and affordable video brochure solution for short run projects.

Easily add or change your video via Micro USB cable (included).

Looking for Custom Designed Video Players?
Visit our website instavizion.com to view addtional options and download our catalog that features FAQ's, Most Common Solutions and Pricing.

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